Frequently Asked Questions

If you’re new to Proem Sports or looking to drive the best fan experiences and grow your brand, this page will help you learn more about us.

General

A Customer Relationship Management system is best used to help the organisation's sales team for their direct interactions with each known customer. However, if a customer is ‘unknown’ where you have their data but it is not supported or ingested by your CRM, it cannot identify or engage with them. A CRM commonly does not ingest and store real-time customer data and the data ingested by CRMs is not built for a Single Customer View process, so records are not cleansed, deduplicated and normalised.

Our platform which is a fan data platform can identify customers from multiple data sources (website, apps, offline, marketing data, etc.) and, importantly, unify all that data through a process of cleansing and deduplication to create a Single Customer View across your entire ecosystem. The advantages our platform holds over CRM applications include scale, profile unification, segmentation, behavioural analytics and a direct connection to your marketing channels.
Having a strong fanbase that is loyal to your club is a brilliant position to be in. We still believe there is a need to better understand different segments of your fanbase to provide personalised experiences that garners a higher fan lifetime value and drives retention.

A single fan view enables you to engage and monetise your fans who are in different journeys toward being a loyal fan. Fan interaction and engagement has drastically shifted to digital. A one size fits all marketing approach will appear insubstantial to loyal fans who expect a better digital experience from their favourite clubs.
Our pricing is tiered based on the number of fans you have on our platform. A pricing structure that scales with you as you grow.
A single customer view is crucial because it provides a comprehensive and holistic understanding of each individual customer's interactions, preferences, and behaviours across various touchpoints and channels. By consolidating data from multiple sources into a unified profile, businesses can gain deeper insights into their customers' journeys, preferences, and needs. This unified view enables more personalised and targeted marketing efforts, leading to increased customer satisfaction, loyalty, and ultimately, improved business outcomes.

Additionally, a single customer view facilitates more efficient and effective decision-making by providing a clear understanding of each customer's value and potential lifetime value to the business. Overall, having a single customer view empowers businesses to deliver tailored experiences, drive engagement, and foster long-term relationships with their customers.
We will help you in the journey to capture & acquire consented first-party data through our platform and subsequently, facilitate data acquisition through vendors, partners, ticketing, & fantasy platforms while maintaining a bipartisan relationship with the end client.

Onboarding

Our platform has been built keeping in mind the actionable journeys our clients undertake to capture, discover and engage their fans. As part of the onboarding process, we would be providing you with product workshops and hands-on experience to enable a self-sufficient user-experience. We also provide continual support with case studies, use cases and documentation to best use the platform so that you can provide a seamless experience to your fans.
Based on the number of data sources and the systems they exist in, we will be able to implement our platform in six to ten weeks from the initial data exchange. During this process, we will be able to assist you with any ad-hoc requirements for analysis and engagement.
We offer comprehensive support through our dedicated customer success team. Our team works closely with you to understand your specific objectives and challenges, aligning our efforts to ensure you derive maximum value from our platform. Whether it's providing personalised training sessions, offering strategic guidance, or actively driving outcomes and objectives, our customer success team is here to support you every step of the way.

By partnering with us, you not only gain access to powerful tools and technologies but also benefit from ongoing assistance and expertise to help you overcome bandwidth constraints and achieve your growth objectives effectively.
We prioritise seamless collaboration with data partners to ensure the utmost security, efficiency, and compliance in handling your valuable data. With our extensive network of integrations and verified status on all major social media platforms, we have established robust connections with various data partners across the industry.

Our approach is flexible and adaptable, allowing us to work seamlessly with your preferred partners or integrate custom and bespoke data connectors tailored to your specific needs. Whether it's leveraging existing integrations or creating new ones, our goal is to provide you with a streamlined and reliable data management experience, enabling you to extract maximum value from your data assets while maintaining the highest standards of privacy and security.

Platform

We provide a range of tools and features designed to help you continue collecting valuable first-party data effectively. Through our platform, you have access to various engagement mechanisms such as forms, contests, giveaways, trivia, quizzes, surveys, and more. These interactive experiences not only captivate your audience but also provide opportunities for them to willingly share their information.

By strategically leveraging these tools, you can foster meaningful interactions with your audience while simultaneously gathering valuable data points. Additionally, our platform empowers you to customise and tailor these experiences to align with your specific objectives and target audience, ensuring that you continue to collect relevant and actionable first-party data over time.
With our platform, you'll have access to a comprehensive suite of analytics tailored to meet your needs. Our offerings include both descriptive and predictive analytics, all conveniently accessible through customizable dashboards.

These analytics provide valuable insights into various aspects of your business, empowering you to make informed decisions and drive strategic initiatives effectively. Whether you're interested in understanding past trends or predicting future outcomes, our analytics capabilities offer the depth and flexibility necessary to unlock actionable insights and optimise performance across your organisation.
Our analytics platform is capable of analysing a wide range of data types, offering comprehensive insights derived from various sources. This includes transactional data, which provides valuable information on purchasing patterns and revenue generation.

We also analyse behavioural data, enabling us to understand how customers interact with your products or services. Additionally, demographic data helps us segment and target specific customer groups more effectively. Furthermore, our platform can analyse social media data, allowing us to gauge sentiment, track engagement, and uncover valuable insights from online conversations.

By leveraging insights from these diverse data sources, we provide a holistic view of your business, empowering you to make informed decisions and drive success.
We support a variety of engagement channels to cater to diverse communication preferences. Our platform enables engagement through email, SMS, WhatsApp, push notifications, and marketing automation. This comprehensive range of channels ensures that you can reach your audience effectively across multiple touchpoints, facilitating seamless communication and enhancing customer engagement. Whether you're looking to send targeted promotions, deliver personalised messages, or automate your marketing campaigns, our platform offers the flexibility and functionality to meet your needs and drive meaningful interactions with your audience.
If you're already using a marketing platform, rest assured that our platform is designed to seamlessly integrate with most major engagement platforms.
Creating personalised content is at the core of our platform's capabilities. We achieve this by allowing you to segment your audience based on various attributes, creating as many segments as needed to cater to different preferences and behaviours. Once segmented, our platform empowers you to craft personalised content tailored specifically to each segment. Whether it's through email, WhatsApp, push notifications, or other channels, we offer a diverse set of options to deliver content through your audience's preferred channels.

By leveraging segmentation and personalised content creation, you can effectively engage with your audience on a one-to-one level, driving higher levels of relevance, engagement, and ultimately, conversion.

Privacy & Legal

To ensure the utmost protection of your data, we implement a series of robust security measures. Beginning with multi-factor authentication, we add an extra layer of security to verify user identities. This is complemented by strict password management policies to safeguard access credentials. We also utilise role-based access controls to ensure that individuals only have access to the data necessary for their specific roles.

Furthermore, your data is encrypted both at rest and in transit, providing comprehensive protection against unauthorized access. Data segregation techniques are employed to isolate and protect your information from other data sets. Additionally, a strong firewall serves as a barrier to secure the network by monitoring and controlling incoming and outgoing network traffic based on predetermined security rules. Together, these steps form a solid foundation to secure your data from various threats, giving you peace of mind about your information's safety.
Our Terms of use can be found here and at the bottom of our page.
The protection of personal data is our top priority. Our privacy policy gives you an insight into our contribution to protecting the data entrusted to us.

You can find it here and at the bottom of our website.

If you have any further questions about this, our data protection officer will be happy to answer them. You can reach us by sending an email to privacy@proemsports.com