Listen to Your Fans: Enhancing Fan Experience Through Feedback
To shape effective engagement strategies, and build long-term relationship with fans, one thing that works the most is fan feedback....
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5 min read
Elevating Fan Engagement: The strategic advantage of a dedicated Fan Data Platform
Breaking down Manchester United's 2024/25 Fan Engagement Plan. What if rights holders had the superpower to engage with fans exactly the...
4 min read
From Seats to Screens: Why Asian Sports must embrace Direct Fan Revenue
In 2003 when the Seattle Seahawks of the NFL launched the “12th Man” campaign to engage with fans and make them a part of the team, it...
4 min read
WhatsApp Marketing: Best practices & Tips for Fan Engagement in 2024.
Connecting with fans on a personal level and engaging with them throughout the year has been a hard puzzle to solve for rights holders;...
4 min read
Push Notifications: Proven strategies for engaging fans on Website and App
Your fans visit your website and download your app, but what happens next? Effective messaging is crucial to keeping them engaged and...
4 min read
Email Marketing: Creating personalised emails that fans love
In the digital age, where consumers are bombarded with countless marketing messages daily, personalisation has emerged as a powerful tool...
4 min read
Maximising Fan Engagement with the power of personalisation:
Fan engagement is the heartbeat of any sports organisation. It is a powerful relationship between fans and clubs that transforms casual...
5 min read
Postseason Playbook: Metrics to track for your end of season report
An end-of-season report is more than just a summary—it's a valuable asset for rights holders to evaluate their performance and plan...
5 min read
How to Onboard a Fan Data Platform (A CDP) for Your Sports Organization: A Comprehensive Guide
To provide fans a more personalised experience and foster long-term loyalty, rights holders need to deeply understand their entire fan...
5 min read
5 Personalised Segments to Strengthen Relationships with Your Fans
In the modern era of sports marketing, the strategy that has proven its worth is personalisation. By tailoring communications and offers...
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