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Sports Organisations Have an Unfair Advantage
Are You Using Yours?

Your fans are already emotionally invested, something most businesses spend millions trying to create. We help convert that passion into sustainable growth through season-aware campaigns and game-day triggers.

Fan database retention
Fan Lifetime Value
Fan Engagement and Marketing Automation
Multiple product features of Proem Sports

Every step of your fan journey, covered

UNIFY & ACQUIRE 

Bring all your fans into one place

Unify all your fans and their interactions from anywhere.

Image showcases fans' favoured marketing channels. Data used to create hyper personalised marketing campaigns across platform

Proven Fan Behaviour Intelligence — At Scale

Multiple product features of Proem Sports

40M +

Fan Interactions

6M+

Game Day Messages

30+ Seasons 

Fan Data Analysed

500+

Fan Experiences Created

Collect Fan data and grow fanbase
Acquire
Analyse
Segment
Engage

Grow Your Fanbase With Every Interaction

Create interactive experiences—from prediction contests to sign-up forms to welcome flows. Capture fan data with every interaction, turning anonymous visitors into known contacts you can engage.

Fan journey analysis
One Fan Profile. Complete Intelligence

Every fan interaction—from ticket purchases to app activity to email opens—flows into a single profile. See their journey, predict their next move, and understand their value at a glance

Fan Analytics in Sports
Season aware intelligence

Track fans across season gaps,Understand who returned after skipping a season, compare year-over-year retention, and identify patterns that matter in sports

Fan lifecycle
Fan Journey Analysis

Fans are automatically classified by where they are in their journey, from first-time engagers to season ticket holders. See who's progressing, who's stalled, and who needs attention.

Fan engagement revenue
Revenue Intelligence

Calculate Fan Lifetime Value across multiple seasons, not just annual cycles. Track revenue per buyer trends, break down spending by category (tickets, merch, memberships), and identify which fans drive the most value over time

Understand Every Fan's Journey

Measure fan value across seasons, discover what drives engagement, and surface opportunities automatically. Your fan data becomes a playbook for smarter campaigns and higher lifetime value.

Acquire
Analyse
Segment
Engage
Build Fan audiences and fan segments

Group Fans by What They Do—And Don't Do

Build audiences that reflect real behavior—match attendance, spending, engagement, or inactivity. Use ready-made segments or craft your own in seconds.

Acquire
Analyse
Segment
Engage
Marketing automation in sport

Turn Insights Into Action Automatically

Launch campaigns that respond to real moments—match days, milestones, and fan behaviors. Use proven playbooks from 30+ seasons or create your own in minutes.

Acquire
Analyse
Segment
Engage
Ready to Grow Your Fanbase the Smart Way?

Book a 45-minute demo and discover how teams like yours achieve high conversion rates, retention, and fanbase growth using season-aware intelligence.

ANALYSE & SEGMENT

Learn what make your fans tick

Gain insights into the who, what, when & every aspect of your fans with our analysis, and segment them based on these insights.

Image depicting creation of segment "Loyalty registrations" from loyalty signup and match attendance data.
ENGAGE & AUTOMATE

Craft messages that speak to each fan

Reach out to your fans on their favourite channels, right where they are, exactly when they need it most.

Image showcases fans' favoured marketing channels. Data used to create hyper personalised marketing campaigns across platform
ANONYMISE & LEASE

Get the most out
of every asset

Leverage your brand's loyalty & reach to unlock additional streams of revenue.

A diagram illustrating fan segments anonymised, aggregated, secured, and leased to a wide range of brands.

One industry. Many solutions.

Harness your fans to grow

Your most valuable asset? Your relationship with your fans.

Use our platform to deeply understand and actively engage with your fanbase, unlocking monetization opportunities in the process.

Collecting data from multiple sources creating a single fan profile

UNIFY & ACQUIRE 

Bring all your fans into one place

Unify all your fans and their interactions from anywhere.

Image showcases fans' favoured marketing channels. Data used to create hyper personalised marketing campaigns across platform

ENGAGE & AUTOMATE

Craft messages that speak to each fan

Reach out to your fans on their favourite channels, right where they are, exactly when they need it most.

A diagram illustrating fan segments anonymised, aggregated, secured, and leased to a wide range of brands.

ANONYMISE & LEASE

Get the most out
of every asset

Leverage your brand's loyalty & reach to unlock additional streams of revenue.

Image depicting creation of segment "Loyalty registrations" from loyalty signup and match attendance data.

ANALYSE & SEGMENT

Learn what make your fans tick

Gain insights into the who, what, when & every aspect of your fans with our analysis, and segment them based on these insights.

Quick and easy integrations

Seamlessly connect and capture consented first-party data along with vendor, ticketing, and other sources with our platform.

Smooth onboarding process

An onboarding process designed for speed and simplicity ensures quick setup for sports & live event marketers, regardless of team size or experience.

Backed by speed and security

We maintain a careful balance between privacy compliance and personalisation leading building trust and rapport with your fans.

Unmatched customer success

Our success team ensures optimal product usage & outcomes through weekly check-ins, monthly reviews, training, and continuous technical support.

Harness your fans to grow

Your most valuable asset? Your relationship with your fans.

Use our platform to deeply understand and actively engage with your fanbase, unlocking monetization opportunities in the process.

Stats that back our game

8X

the ROI on marketing spend and lift sales 10% or more through personalisation

72%

of consumers only engage with marketing messages that are customized to their specific interests

5%

increase in customer retention rates increases profits by 25% to 95%.

91%

of consumers are more likely to shop with brands who provide relevant offers and recommendations

Choose a partner, not a vendor

Built for Sports Teams, By Sports Experts

Support From People Who Understand Sports

Our success team has run 500+ campaigns across 12+ sports organizations. Weekly check-ins, monthly playbook optimisation, and ongoing training from people who know fan lifecycles, not just SaaS metrics.

Enterprise Security Sports Teams Trust

GDPR, DPDP, and CCPA compliant with encryption at rest and in transit. Trusted by tier-1 clubs and leagues to protect millions of fan records while delivering personalised experiences.

Launch Your First Campaign in Week One

Our onboarding is designed for sports marketers. Choose from pre-built playbooks for season tickets, match day, or retention and start seeing results before your next home game.

Sports Data integration CDP

Connect Sports Data Sources Instantly

Integrate with ticketing platforms, merchandise systems, and fan databases sports teams actually use. Pre-built connectors for common sports tools mean you're up and running in days, not months.

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